Meet your mentor

Cheryl Tan is a Singapore-based e-commerce mentor who has generated over USD 40 million in online sales across Amazon, TikTok Shop, and Shopify over the last 8 years. A University of Oxford graduate, Cheryl has built multiple profitable brands by using proven systems that work in today’s fast-moving e-commerce landscape.

Unlike most “gurus,” Cheryl doesn’t just teach theory — she has personally helped more than 800 students achieve real results on TikTok Shop, many starting with no prior experience. Her step-by-step approach focuses on product selection, traffic, and scaling, so students can move from beginner to profitable with clarity and confidence.

This program gives you direct access to the same strategies, frameworks, and execution methods Cheryl used to build multi-million-dollar businesses — without guesswork, confusion, or wasted time.